Art History I / The Gaze, the Body and the World
Practice question · Put in order

Arrange the steps of Berger's argument in order.

Hints
  1. The argument begins with a description of the genre.
  2. The extension to advertising is where the book ends.
Show the answer
  1. The European oil nude is overwhelmingly a woman painted by a man
  2. The picture is composed for a viewer standing outside it
  3. That viewer is assumed to be male
  4. The depicted woman is shown watching herself being looked at
  5. The convention survives into modern advertising
Why

The last step is what took the argument beyond art history. Berger's claim is that the convention outlived the genre that produced it and continues in publicity imagery, which is why the book is read by people who never look at oil paintings.

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