Business I / Market Structures
Practice question · Multiple choice

A farmer selling wheat and a pharmaceutical firm holding a patent face the same demand curve for their own product in name only. What is the actual difference?

Hints
  1. What happens to the farmer's sales if he asks one cent above the market price?
  2. Ask who each firm's demand curve belongs to: the market's, or its own?
Show the answer

D. The farmer is a price taker; the patent holder chooses a point

Why

Raise the wheat price by a cent and sales go to zero, that flat line is what 'price taker' means geometrically. The patent holder owns the market curve and picks a quantity on it, so market power is nothing more mysterious than the slope of the line you face.

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