Psychology I / Data Visualization
Practice question · Multiple choice

Tufte argued a chart should maximise the data-ink ratio: the share of a graphic that encodes actual numbers. Why does decoration cost more than aesthetics?

Hints
  1. Ask what a 3D pie chart adds to the numbers, and what it does to comparing two slices.
  2. The eye has limited attention. Where is the decoration spending it?
Show the answer

D. Because every non-data mark competes with the data for attention

Why

Ink that encodes nothing still gets looked at, and a 3D pie chart actively distorts, perspective makes near slices read larger. The reason to strip a chart is not taste but bandwidth: everything removed is attention returned to the comparison you wanted the reader to make.

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