Psychology I / Sampling Techniques
Practice question · Multiple choice

A population is 60% women and 40% men. Simple random sampling could, by chance, produce a sample that is 75% women. Stratified sampling cannot. Why is removing that possibility worth giving up pure randomness for?

Hints
  1. Random sampling gets the proportions right on average. Ask what "on average" leaves open for any one sample.
  2. What do you know before sampling that stratification lets you use?
Show the answer

C. Because stratification guarantees the sample matches on a key variable.

Why

Random sampling is unbiased in the long run and you only get one sample, which can still land at 75%. Stratification builds a fact you already know into the design so that error cannot occur. Its weakness is variance rather than bias, and it protects only the variables you stratify on, which is a judgement about what matters for the outcome.

Read the lesson: Sampling Techniques →

Practise Sampling Techniques

The app has 5 more questions on this lesson, and keeps your place in the course. Psychology I is free to start.

More questions on Sampling Techniques