The Anatomy of Costs
Every cost a firm pays is one of two kinds:
- Fixed costs (FC): paid regardless of output — rent, insurance, salaried staff. At zero production they are still due.
- Variable costs (VC): grow with output — materials, energy, piece-rate labor.
From total cost, three derived measures do the analytical work:
Marginal cost — the cost of one more unit — is the decision-maker's number: produce another unit whenever its price exceeds its marginal cost.
Break-even: with price and unit variable cost , each sale contributes toward covering fixed costs. The firm breaks even at
A café with 3,000€ monthly fixed costs, selling coffee at 2.50€ with 1.00€ variable cost, needs coffees a month before the first cent of profit.
Economies of scale: when doubling output less than doubles cost, average cost falls with size — driven by spreading fixed costs, specialization, and volume discounts. Diseconomies appear when coordination costs of size overwhelm those gains.
The cost toolkit
| Measure | Formula | Question it answers |
|---|---|---|
| Total cost | What does this output level cost? | |
| Average total cost | What does each unit cost on average? | |
| Marginal cost | What does one more unit cost? | |
| Break-even | How many sales before profit begins? |
Common pitfall: Fixed is not the same as sunk. Rent next year is fixed but avoidable (close the shop); last year's failed ad campaign is sunk — and sunk costs must never drive decisions.