Business I / Decision Making
Practice question · Multiple choice

Simon called stopping at the first acceptable option satisficing and treated it as intelligent rather than lazy. What makes it intelligent?

Hints
  1. Ask what it costs to evaluate the twentieth candidate, and what it is likely to add.
  2. The rational model assumes something is free. What?
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D. Search is costly, so the optimal amount of searching is finite

Why

Evaluating every alternative has a price in time and forgone opportunity, so exhaustive search is itself irrational past some point, bounded rationality is a claim about limits, not about laziness. Naming it earned Simon the 1978 Nobel and reframed decision theory around what deciding costs.

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