Business I / The Entrepreneur
Practice question · Multiple choice

By Knight’s distinction, which situation involves uncertainty rather than risk?

Hints
  1. Risk has a probability you could quote to an insurer.
  2. For which outcome does no actuarial table exist?
Show the answer

D. Whether consumers will adopt a new product category

Why

Fires, dice, and loan defaults have measurable frequencies, insurable risk. A brand-new product has no history to compute odds from: Knightian uncertainty, the entrepreneur’s true domain.

Read the lesson: The Entrepreneur →

Practise The Entrepreneur

The app has 5 more questions on this lesson, and keeps your place in the course. Business I is free to start.

More questions on The Entrepreneur