Painting I / The Symbolic, Psychological and Social Life of Colour
Practice question · Select all that apply

Which of these are fair summaries of the evidence on colour and psychology?

Hints
  1. Three describe what was measured and how far it reaches; one asserts something no study supports.
  2. Ask what the sample was in each case.
Show the answer
  • B. Findings from one national sample cannot be extended to all human beings
  • C. Heller's finding that blue was most often named as a favourite comes from about 2,000 respondents in Germany
  • D. A thirty-nation study found associations that are broadly shared but vary with linguistic and geographic proximity
Why

The fourth is the claim the other three refute. Both studies find structure, and both find it inside populations that can be named and dated, which is a much more useful result than a universal, because it tells you which audience your painting is actually addressing.

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