Practice question · Multiple choice
A researcher chooses in-depth interviews over a probability survey to study why employees resist corporate restructuring. What trade-off follows from this methodological choice?
Hints
- What specific kind of question does an interview format excel at answering?
- Which analytical strength is deliberately traded away when abandoning a probability sample?
Show the answer
C. She captures subjective meanings but loses population representativeness.
Why
Qualitative accounts clarify how participants make sense of events, whereas statistical surveys determine prevalence across whole populations. Choosing interviews privileges interpretative depth over representativeness, not experimental control or reactivity removal.
Practise Analysing Social Processes
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