Practice question · Match the pairs
Match each research technique to the question it answers best.
- Probability survey
- In-depth interview
- Ethnography
- Documentary and secondary analysis
- How common something is across a whole population
- How a pattern has changed across decades already recorded
- How people themselves account for what they do
- What happens in a setting, as against what is reported about it
Hints
- Two of the four are strong on meaning and weak on representativeness.
- Only one of them can produce a population estimate.
Show the answer
- Probability survey → How common something is across a whole population
- In-depth interview → How people themselves account for what they do
- Ethnography → What happens in a setting, as against what is reported about it
- Documentary and secondary analysis → How a pattern has changed across decades already recorded
Why
The list is not a hierarchy. Each technique is strong exactly where another is weak, which is why mixed designs are common: a survey establishes how widespread something is and interviews establish what those doing it take themselves to be doing, and neither substitutes for the other.
Practise Analysing Social Processes
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