Ritzer argues that a single rationalised organisational form is spreading worldwide, while Robertson argues that global forms are always locally reworked. How can both descriptions be supported by the same evidence?

B. The same process drives both standardisation and adaptation, as forms adapt to spread

The organisational template — efficiency, calculability, predictability, control — travels intact while menus, staffing and meanings are reworked at every site. Robertson’s point is that this is not a compromise between two forces but the mechanism of the spread itself, which is why glocalization is a friendly amendment rather than a refutation.