The Price Maker
A monopoly is a single seller — it faces the entire market demand curve and chooses its price (or equivalently, its quantity). Unlike a competitive firm, the monopolist is a price maker.
Key insight: marginal revenue is less than price. To sell one more unit, the monopolist must lower the price on ALL units (not just the marginal one):
For a linear demand : , so:
MR has twice the slope of the demand curve — it falls faster and hits zero at half the demand-curve intercept.
Profit maximisation: , then read the price from the demand curve above:
Deadweight loss: the monopolist restricts output below the competitive level () and charges a higher price (). Units between and have willing buyers and affordable production costs but are NOT produced — this is the deadweight loss triangle.
Price discrimination:
- First degree (perfect): charge each consumer their maximum willingness to pay — captures all surplus.
- Second degree: offer different packages (bulk discounts, versioning) — consumers self-select.
- Third degree: charge different prices to different groups (student discounts, peak pricing) — requires identifiable segments with different elasticities.
Sources of monopoly power: legal barriers (patents, licences), economies of scale (natural monopoly), control of essential resources, network effects.
Monopoly vs competition
| Perfect competition | Monopoly | |
|---|---|---|
| Price | ||
| Output | Higher | Restricted |
| Surplus | Maximised | Deadweight loss triangle |
| Long-run profit | Zero | Persists behind barriers |
Common pitfall: Reading the monopoly price off the curve. The sequence is: find where , then climb up to the demand curve to read the price customers will pay for that quantity.