The Price Maker
A monopoly is a single seller facing the entire market demand curve, making it a price maker that chooses price or quantity.
Marginal revenue: MR is less than price because selling one more unit requires lowering the price on all units. For linear demand , total revenue is , yielding:
MR has twice the slope of demand, falling faster and hitting zero at half the intercept.
Profit maximisation: Set to find , then read the price directly from the demand curve above.
Common pitfall: Never read the monopoly price off the MR curve. Always climb up to the demand curve to find what customers pay.
Welfare and Pricing
Deadweight loss: Monopolists restrict output () and charge higher prices (). Unproduced units between and create a deadweight loss triangle.
Price discrimination types:
- First degree: Perfect, charges max willingness to pay.
- Second degree: Packages, self-selection.
- Third degree: Groups with different elasticities.
Sources of monopoly power: Patents, economies of scale, essential resources, network effects.
| Perfect competition | Monopoly | |
|---|---|---|
| Price | ||
| Output | Higher | Restricted |
| Surplus | Maximised | Deadweight loss |
| Profit | Zero | Persists behind barriers |