Counting Humanity
Demography is sociology with the best data: births, deaths, and moves, each recorded and each remaking markets decades in advance.
The core rates (all per 1,000 people per year): the crude birth rate, the crude death rate, and their difference, the rate of natural increase. Add net migration and you have a country's whole population arithmetic.
A population growing at doubles in roughly years — the rule of 70 again, now applied to people.
The demographic transition is the master pattern of the last two centuries, in four stages:
- Pre-industrial: high births, high deaths — population barely grows.
- Early transition: deaths fall (sanitation, vaccines) while births stay high — the population explosion.
- Late transition: births fall too (education, urban life, contraception) — growth slows.
- Post-transition: both rates low; growth near zero, sometimes negative — the aging society.
Every country walks these stages; what differs is when and how fast. Europe took two centuries; parts of Asia compressed it into two generations.
Population pyramids photograph the transition: a wide-based triangle means stage 2 (young, exploding), a barrel means stage 4 (aging), an inverted base means shrinking cohorts — next decade's schools, workforces, and pension bills, visible today.
Urbanization is the transition's travel companion: since 2007, over half of humanity lives in cities, heading toward two-thirds. Cities concentrate labor markets, ideas, and consumption — Durkheim saw the shift from the village's mechanical solidarity (likeness) to the city's organic solidarity (interdependence of specialists).
For business, demography is destiny with a lag: baby booms become housing demand in 25 years and pension crises in 65 — the rare forecast a firm can actually bank on.
The demographic transition
| Stage | Births | Deaths | Population |
|---|---|---|---|
| Pre-industrial | High | High | Barely grows |
| Early transition | High | Falling | Explodes |
| Late transition | Falling | Low | Growth slows |
| Post-transition | Low | Low | Stabilizes or shrinks |
Common pitfall: Expecting growth to stop when fertility falls. Demographic momentum keeps a young population growing for decades — the large cohorts already born still have their children ahead of them.