Business I / Corporate Social Responsibility
Practice question · Multiple choice

An oil company runs prime-time ads about its wind farm, which produces 0.3% of its output, while lobbying against emissions rules. The precise term is…

Hints
  1. Compare the marketing share to the operations share.
  2. The image is green; what about the balance sheet?
Show the answer

C. Greenwashing, not operations

Why

Greenwashing is the gap between the story and the operations. Carroll’s pyramid worked upside down, buying crown-level image while the base misbehaves. Its market correction: ESG raters and regulators increasingly audit the gap itself.

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