Business I / Corporate Social Responsibility
Practice question · Put in order

Order the typical arc of a corporate reputation crisis.

Hints
  1. Reputation is built slowly and lost quickly.
  2. Recovery takes far longer than the collapse did.
Show the answer
  1. Misaligned incentives quietly produce misconduct
  2. A journalist or whistleblower surfaces it
  3. Denial, then the evidence wins
  4. Fines, resignations, and customer exodus
  5. Years of rebuilding what days destroyed
Why

Built in years, spent in days, rebuilt in decades, the asymmetry that makes reputation an asset class and prevention its only cheap insurance.

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