Practice question · Select all that apply
A Spanish retailer expands to Japan. Which moves show cultural competence rather than ethnocentrism?
Hints
- Competence treats local norms as facts to learn, not errors to correct.
- Assuming the home approach transfers is the opposite stance.
Show the answer
- A. Hiring local managers and treating their judgment as data
- C. Researching local gift-giving and greeting norms before negotiating
- D. Adapting store layouts to local shopping customs
Why
Competence = treating the other culture’s norms as facts to learn, not deviations to correct. "Customers are customers" is ethnocentrism compressed into four words, and a well-documented way to lose a market.
Practise Culture and Organizational Values
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