Business I / Culture and Organizational Values
Practice question · Select all that apply

A Spanish retailer expands to Japan. Which moves show cultural competence rather than ethnocentrism?

Hints
  1. Competence treats local norms as facts to learn, not errors to correct.
  2. Assuming the home approach transfers is the opposite stance.
Show the answer
  • A. Hiring local managers and treating their judgment as data
  • C. Researching local gift-giving and greeting norms before negotiating
  • D. Adapting store layouts to local shopping customs
Why

Competence = treating the other culture’s norms as facts to learn, not deviations to correct. "Customers are customers" is ethnocentrism compressed into four words, and a well-documented way to lose a market.

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