Practice question · Put in order
Order the lean-startup cycle for a new delivery service.
- State the riskiest hypothesis: "restaurants will pay 20% commission"
- Measure real behavior: sign-ups, orders, churn
- Pivot the revenue model and rerun the loop
- Learn: commission tolerance is 12%, not 20%
- Build a minimal test: ten restaurants, manual dispatch
Hints
- A hypothesis must exist before anything is built to test it.
- The loop ends by either persevering or changing direction.
Show the answer
- State the riskiest hypothesis: "restaurants will pay 20% commission"
- Build a minimal test: ten restaurants, manual dispatch
- Measure real behavior: sign-ups, orders, churn
- Learn: commission tolerance is 12%, not 20%
- Pivot the revenue model and rerun the loop
Why
Hypothesis, build, measure, learn, pivot, each loop costs weeks, not funding rounds; the method’s whole economy is making ignorance cheap to cure.
Practise Innovation and Entrepreneurship
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