Practice question · Put in order
Arrange these developments in political communication in chronological order.
- Mass broadcasting with a shared national audience
- Multi-channel television fragmenting the audience
- Digital platforms selecting content by engagement
- A partisan press tied to organised parties
Hints
- The earliest form is tied to the parties themselves.
- Fragmentation begins before the internet.
Show the answer
- A partisan press tied to organised parties
- Mass broadcasting with a shared national audience
- Multi-channel television fragmenting the audience
- Digital platforms selecting content by engagement
Why
The sequence matters for the current disputes: fragmentation began with multi-channel television, well before social media, so explanations that attribute the entire collapse of a shared informational baseline to platforms are attributing a fifty-year trend to a fifteen-year cause.
Practise Parties, Groups, Movements and the Media
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