Practice question · Multiple choice
Even a well-designed survey does not simply capture what people think and do. What gets in the way?
Hints
- Ask how honestly people report their drinking.
- Then ask whether "forbid" and "not allow" get the same answers.
Show the answer
B. Social desirability and question wording
Why
The instrument participates in the answer. This is why surveys are cross-checked against behavioural data and why question wording is itself a research literature.
Practise Observation and Surveys
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