Practice question · True or false
The face-to-face figure is the better estimate of a stigmatised behaviour, because people answer more carefully when asked in person.
Hints
- Which way does social desirability push?
- People under-report, they do not over-report.
Show the answer
False
Why
False. Social desirability suppresses admission of stigmatised behaviour, so the face-to-face figure is a floor and the higher anonymous figure is closer to the truth. Knowing a bias's direction is what lets you bound the answer even when you cannot remove it.
Practise Observation and Surveys
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