Practice question · Select all that apply
Select every statement that follows from the Elaboration Likelihood Model.
Hints
- Two options are false: one moralises about the routes, and one drops half of the entry requirement for central processing.
- Central processing needs motivation AND ability; wanting to think carefully is not enough if you cannot follow the material.
Show the answer
- A. The sheer number of arguments, whatever their quality, is a peripheral cue.
- C. For a distracted audience, peripheral cues may be the only lever.
- D. Central-route change resists later counter-persuasion.
Why
Durability, the practical value of peripheral cues, and argument-COUNT as a cue all follow. The peripheral route is not inferior in itself - the skill is matching the route to the listener. And motivation without ability, such as an eager patient handed dense jargon, sends the message peripherally despite the eagerness.
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