The Income Statement Waterfall
The income statement (P&L) measures performance over time, unlike the balance sheet's snapshot. It flows as a waterfall from top line to bottom line.
Revenue is the value of goods or services delivered (accrual basis, not cash). COGS is the direct cost to produce them.
Operating expenses (OPEX) cover running the business: rent, salaries, and marketing. EBIT isolates operational profit before financing and taxes.
| Level | Question it answers |
|---|---|
| Gross profit | Does the product make money? |
| EBIT | Does the business model work? |
| Net profit | What remains for owners? |
Margins and Pitfalls
Net profit (the bottom line) is what remains after everything, flowing directly into retained earnings on the balance sheet.
Margins turn the waterfall into percentages of revenue:
Example: A firm with a 40% gross margin and 5% net margin keeps 40 cents per euro after production, but only 5 cents after all costs.
Common pitfall: Reading net profit as cash earned. Accrual revenue includes unpaid invoices, and expenses include non-cash depreciation. Profitable firms can still die of cash starvation.