Business I / Demand and Elasticity
Practice question · True or false

A firm facing elastic demand can increase revenue by raising its price.

Hints
  1. Which way does quantity move, and by how much?
  2. Elastic means quantity responds more than proportionally.
Show the answer

False

Why

False. With elastic demand quantity falls proportionally more than price rises, so revenue drops; it is inelastic demand where a price rise raises revenue. This is why cigarette taxes raise revenue and why an airline discounting a leisure route can raise it too, the elasticity decides the direction.

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