Practice question · Multiple choice
An airline offers mid-range fares, mediocre service, average costs, and no distinctive route network. Porter’s diagnosis?
Hints
- Who beats it on price? Who beats it on experience?
- Both. That’s the diagnosis.
Show the answer
B. Stuck in the middle
Why
Every customer segment has a better option: price-hunters fly the low-cost carrier, comfort-seekers pay the premium airline. "Balanced" positioning without a cost or value edge is not moderation, it is being everyone’s second choice.
Practise Planning and Strategy
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