Practice question · Match the pairs
File each finding from a retailer’s situation scan into its SWOT box.
- Threat
- Strength
- Opportunity
- Weakness
- A rival entering with deep-discount prices
- E-commerce demand growing 20% a year
- Aging store formats customers find dull
- Best logistics network in the region
Hints
- The axis people miss is internal versus external.
- A rival's move is not one of your own attributes.
Show the answer
- Threat → A rival entering with deep-discount prices
- Strength → Best logistics network in the region
- Opportunity → E-commerce demand growing 20% a year
- Weakness → Aging store formats customers find dull
Why
Internal versus external is the axis people miss: the logistics network and dull stores are ours (S/W); the rival and the e-commerce wave happen to us (T/O).
Practise Planning and Strategy
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