Practice question · Sort into groups
Mission, vision, or SMART objective? Sort each statement.
Groups: Mission · Vision · SMART objective
- "Open 25 stores in Portugal within 24 months"
- "To be Europe’s leading fresh-food retailer by 2035"
- "Raise repeat-purchase rate from 40% to 48% by Q4"
- "We make healthy food affordable for every family"
Hints
- One is a permanent purpose, one a destination, one a measurable target.
- If you cannot tell whether it was achieved, it is not the third.
Show the answer
Mission: "We make healthy food affordable for every family"
Vision: "To be Europe’s leading fresh-food retailer by 2035"
SMART objective: "Raise repeat-purchase rate from 40% to 48% by Q4", "Open 25 stores in Portugal within 24 months"
Why
Mission is the permanent job, vision the destination photo, and objectives carry numbers and deadlines, if you can’t tell whether it was achieved, it wasn’t SMART.
Practise Planning and Strategy
The app has 5 more questions on this lesson, and keeps your place in the course. Business I is free to start.
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