Practice question · Select all that apply
Select every outcome that cognitive dissonance theory actually predicts.
Hints
- Two options are the everyday intuitions the theory contradicts: one about reward size, one about which element gives way.
- In the studies, the act had already happened and could not be undone - so ask what was left to change.
Show the answer
- C. After choosing between close options, people rate the chosen one more highly than before.
- D. Less external justification for a counter-attitudinal act means more attitude change.
- E. People often value a group more, not less, after a painful initiation.
Why
Weak justification amplifies attitude change, suffering breeds effort justification, and choosing breeds post-decision rationalisation. The two false options are the intuitive ones: bigger rewards actually produce LESS belief change, and it is usually the belief, not the already-performed behaviour, that gives way.
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