Practice question · Put in order
Trace the causal chain by which a 1-dollar participant ends up genuinely believing the task was interesting. Put the steps in order.
- The attitude moves to match the behaviour: the task really was rather interesting.
- You look for an external justification and find only a trivial one - a single dollar.
- Dissonance persists, and the behaviour is no longer available to change.
- You perform a behaviour that contradicts your private attitude: you call a dull task enjoyable.
- The statement was made out loud to another person and cannot be taken back.
Hints
- The chain begins with the act, not with the belief - the belief is what gives way at the end.
- The search for an external excuse comes before the tension persists; if a good excuse were found the chain would stop there.
Show the answer
- You perform a behaviour that contradicts your private attitude: you call a dull task enjoyable.
- The statement was made out loud to another person and cannot be taken back.
- You look for an external justification and find only a trivial one - a single dollar.
- Dissonance persists, and the behaviour is no longer available to change.
- The attitude moves to match the behaviour: the task really was rather interesting.
Why
The order shows why attitude change is the LAST resort, not the first move. Dissonance only forces a belief to shift when the behaviour is irreversible and no external justification is available to absorb the contradiction - which is precisely why the smaller payment produced the bigger change.
Practise Cognitive Dissonance and the Drive for Consistency
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